Collection of Personally Identifying Information
In the course of using the Services, you may provide and we may collect certain personally identifying information that can be used to contact or identify you, administer your account and to provide the Services (“Personally Identifying Information” or “PII”). PII may include, but is not limited to, your name, photo, phone number, credit card or other billing information, device information, email address, and postal addresses. You may at any time refuse to provide the PII that we request; however, this may limit our ability to sell you products or to provide the Services to you.
How We Use Personally Identifying Information
PII is used for the following purposes: (i) to provide, administer and improve our Services, (ii) to better understand your needs and interests, (iii) to fulfill requests you may make, (iv) to personalize your experience, (v) to provide Service announcements, (vi) to provide you with further information and offers from Brilong or third parties; (vii) to administer rewards, surveys, sweepstakes, contests, or other promotional activities or events sponsored or managed by Brilong or our business partners; (viii) to facilitate the work of our partners involved in providing the Services to you; and (ix) to comply with our legal obligations, resolve disputes with users, enforce our agreements and to protect, investigate and deter against fraudulent, harmful, unauthorized or illegal activity.
Additional details about where Brilong collects and uses PII.
We may employ and/or our third party tracking utility company may employ software technology called clear gifs (a.k.a. Web Beacons), that help us better manage content on our Site by informing us what content is effective. These gifs (or other tracking technology) may be included in or associated with e-mails or other communications that you receive from us (or our partners) in order to help us track your response and interests and to deliver you relevant content and services. We may tie information gathered by clear gifs or other tracking technology to PII.
Behavioral Targeting / Re-targeting
Information Related to the Use of the Services
Our servers automatically record certain information about how a person uses our Services (we refer to this information as “Log Data”), including both account holders and non-account holders. Log Data may include information such as a user’s Internet Protocol (IP) address, location, device and browser type, operating system, the pages or features of our Services to which a user browsed and the time spent on those pages or features, frequency with which the Services are used by a user, search terms, the features and links on our Services that a user clicked on or used, and other statistics. We use this information to administer the Services and we analyze (and may engage third parties to analyze) this information to improve and enhance the Services by expanding their features and functionality and tailoring them to our users’ needs and preferences.
If you pre-order or purchase Brilong products from our Site, we request that you provide your name, email address, billing and shipping address, credit card information and any other information necessary to complete the transaction. Your name, email address, billing and shipping address and the last four digits of your credit card information will be stored. Our credit card processing service provider will encrypt and store full payment card information from you when an order is placed.
Service Account Set Up
In order to use an Birlong product, you must download our mobile application and set up an account. During this process, we will ask you for certain information necessary to establish and use your account, including your name, telephone number, physical and email address, and profile photo.
Device and Application Operation
We may record information relating to the setup, general performance, and operation of our Service, your application and lock (and of other of our locks in your home or business or that you otherwise may access), including device status, logs of those who lock/unlock the device and Service, the guests that you invite, and those people who may invite you as a guest, to use the device and application. We may store this data along with your PII and other information about your use of our Service. We use this information to allow you (and us) to operate and monitor your device and our Service.
If you enable the Auto-Unlock feature, the application will track your location using GPS in order to determine when your application nears Brilong devices that you have permission to access (e.g. when you are near home). This information will only be stored on your device, and not on our servers. This information will tell your mobile device to start listening for your lock more often (increasing the polling). This improves the Brilong device’s performance and saves your mobile device’s battery life.
When you use certain features of the Service, in particular our mobile applications, we may receive, store and process different types of information about your location, including general information (e.g., IP address, zip code) and more specific information (e.g., GPS-based functionality on mobile devices used to access the Service or specific features of the platform). If you access the Service through a mobile device and you do not want your mobile device to provide us with location-tracking information, you can disable the GPS or other location-tracking functions on your mobile device. See your mobile device manufacturer’s instructions for further details. Of course, if you do this, Service functionality (such as the Auto-Unlock feature described immediately above) may not work.
As part of our Services, you may give others (“guests”) permission levels to access your Brilong device – e.g. to unlock and lock your door (and possibly even to pass this access along to others). Needless to say, you must be careful of the guests that you invite and the access that you give them. You are responsible for all uses of your account, so be careful to secure this information and only give access to people you trust.
We may allow you and your guests to communicate with each other directly or via your virtual guest book, and will use your and their PII for this purpose. Users can use the guest book to write thank you notes, leave instructions and read comments. Of course, you are responsible for contributions to the guest book – so use your good judgment about what you share.
In connection with the guest invitation process, we may ask for access to your contact list. We will only store information for contacts that you add as guests. We will only access and store such information with your express consent.
If you send us a request (for example via a support email or via one of our feedback mechanisms), we may use your information to contact you and provide support or a response. We also reserve the right to publish your request in order to help us clarify or respond to your request or to help us support other users.
We display personal testimonials of satisfied customers on our Site in addition to other endorsements. With your consent, we may post your testimonial along with your name. If you wish to update or delete your testimonial, you can contact us. If you provide us with comments or feedback we may collect your name and e-mail address, as well as any other content included in the e-mail to send you a reply and improve our Service.
Social Media Widgets
Mailing List and Contact Information
You may choose to submit your email address or other contact information via our Services. We may use this information to send you news about Brilong-related services, products or promotions. We may use one or more service providers to administer these messages, but, except as described in “Disclosure to Third Parties,” we do not share your email address with spammers or any other third parties without your permission. We will give you the ability to opt out of marketing-related e-mails by logging in and changing your account settings or by clicking on a link in each such e-mail. In some of our communications, we use tracking means, such as a “click-through URL” linked to content on the Site. We track this data to help us measure the effectiveness of our customer communications.
Aggregate and non-PII Information
Brilong may collect and analyze non-PII information about the performance of its Services. From time to time, Brilong may disclose and use aggregate and non-personally-identifying information for industry analysis, demographic profiling, marketing and advertising, and other business purposes, e.g., by reporting on trends in the usage of its devices, Sites or Services.
Disclosure to Third Parties
Our Service Providers. We may employ third party companies and individuals to administer and provide the Services on our behalf, (including, without limitation, bill and credit card payment processing, maintenance, administration, support, hosting and database management services). These third parties may have access to your PII only to perform these tasks on our behalf and are obligated not to disclose or use it for any other purpose.
Your Third Party Services. If you access our Service through a third-party (e.g. by managing your Brilong device via your television remote or connecting your Brilong device or Service to your home security system), or otherwise use a third party service provider in connection with the Service, or request or authorize us to give access or data to a third-party service provider (e.g. a delivery service, property management or rental service, or other service that you may use) we may provide PII (about you and your guests) and other information about the Service, the Brilong device and their usage to such third-parties. You should only use trusted service providers, and give your authorization and information to trusted recipients. We encourage you to read the privacy policies and service terms of the third-party services that you use, as their privacy policies and terms govern their usage of the information that you provide them. While we make reasonable efforts to protect your information while it is under our control, we have no obligation with respect to the functionality of such third-party services or the use of such information under control of these third parties.
Information Shared with Other Users. If you invite a guest to access your device, then we may share certain elements of your information with them (name, lock location, picture, etc.) in order for them to understand the invite and access the device. We may also similarly share their information with you.
Our Services are not directed to children under 13 and we do not knowingly collect PII from children under 13. If we learn that we have collected PII of a child under 13 we will take steps to delete such information from our files as soon as possible.
Changing or Deleting Your Information
All Brilong users may review, update, correct or delete the PII in their registration profile by logging into their account and changing the “user preferences” associated with their account. Removing your information may limit our ability to provide the Services to you. If you completely delete all such information, your account will be deactivated and you may lose access to the Service and your use of the device. You may also contact us at support [at] Brilong [dot] com if you have additional questions or concerns. We’ll take steps to modify or delete your information as soon as is practical, but some information may remain in archived/backup copies for our records or as otherwise required by law.
Links to Other Sites and Services
The Services may contain links to other websites or services. The fact that we link to a website or service is not an endorsement, authorization or representation that we are affiliated with that third party. We do not exercise control over third party websites or services. Other websites and services follow different rules regarding the use or disclosure of the PII you submit to them. We encourage you to read the privacy policies or statements of the other websites you visit and services that you use.
The security of your personal information is important to us. We follow generally-accepted industry standards to protect the PII submitted to us, both during transmission and once we receive it. However, no method of transmission over the Internet, or method of electronic storage, is 100% secure. Therefore, we cannot guarantee its absolute security.
IMPORTANT: When you use the Service, your data may be sent to the United States and possibly other countries
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